What is DePlan

DePlan is a new payment method that lets customers pay for how much they actually use their subscriptions based on their Intensity Usage of apps they subscribed to and lets product owners get back their unsubscribed customers and decrease churn rate.

'Pay later with DePlan'

Developers add 'Pay later with DePlan' payment method to their check out page.

This payment method lets users start using the product right now without any payment. At the end of the month user get a bill with a price they need to pay for using the product during the last month (like utility bills). The price is calculated based on user's Intensity Usage of the app they subscribed to.

Intensity of Usage

Intensity takes into account different variables like: quantity of downloads/uploads/exports, frequency of usage, amount of consumed content (articles read, video watched…) etc..

The price formation

The one who load the app server more than others during a month (Max Usage) would pay a full monthly subscription.

The one who didn't use the app during a month at all (Min Usage) would pay zero.

Other users get the price in between zero and full monthly subscription price based on their percent relevant to Max and Min Usage.

Advantages for developers

Developers can provide customers they already lost with a new offer "Start using our product again and pay not monthly subscription but pay for how much you actually use our product. "Pay later with DePlan" payment method can get back unsubscribed users and bring more new users to products by making subscriptions affordable.

Advantages for users

Users get fair pricing model, start using more products and use it more often, get rid of annoying ads. "Pay later with DePlan' payment method makes users feel comfortable and safe.